[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.audea.cz\/copywriting-v-cem-spociva-jeho-podstata\/#Article","mainEntityOfPage":"https:\/\/www.audea.cz\/copywriting-v-cem-spociva-jeho-podstata\/","headline":"Copywriting \u2013 v \u010dem spo\u010d\u00edv\u00e1 jeho podstata?","name":"Copywriting \u2013 v \u010dem spo\u010d\u00edv\u00e1 jeho podstata?","description":"Co je to tedy copywriting? Jedn\u00e1 se v podstat\u011b o kreativn\u00ed \u010dinnost, kdy jsou vytv\u00e1\u0159eny reklamn\u00ed neboli marketingov\u00e9 texty za \u00fa\u010delem propagace zbo\u017e\u00ed, slu\u017eby, osoby, zna\u010dky, my\u0161lenky apod. T\u011bmito texty mohou b\u00fdt jak PR \u010dl\u00e1nky, tak rovn\u011b\u017e e-maily, zpr\u00e1vy na soci\u00e1ln\u00edch s\u00edt\u00edch, slogany, texty na webov\u00fdch str\u00e1nk\u00e1ch. Jedn\u00e1 se tedy […]","datePublished":"2018-09-27","dateModified":"2018-09-27","author":{"@type":"Person","@id":"https:\/\/www.audea.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.audea.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6b1978a802e1d2522476d4f1a954a19e989b74ba84b3e15a182efb651cc75097?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6b1978a802e1d2522476d4f1a954a19e989b74ba84b3e15a182efb651cc75097?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"audea.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.audea.cz\/wp-content\/uploads\/img_a326056_w1765_t1538221828.jpg","url":"https:\/\/www.audea.cz\/wp-content\/uploads\/img_a326056_w1765_t1538221828.jpg","height":0,"width":0},"url":"https:\/\/www.audea.cz\/copywriting-v-cem-spociva-jeho-podstata\/","about":["V\u00fdrobky"],"wordCount":390,"articleBody":"  Co je to tedy copywriting? Jedn\u00e1 se v podstat\u011b o kreativn\u00ed \u010dinnost, kdy jsou vytv\u00e1\u0159eny reklamn\u00ed neboli marketingov\u00e9 texty za \u00fa\u010delem propagace zbo\u017e\u00ed, slu\u017eby, osoby, zna\u010dky, my\u0161lenky apod. T\u011bmito texty mohou b\u00fdt jak PR \u010dl\u00e1nky, tak rovn\u011b\u017e e-maily, zpr\u00e1vy na soci\u00e1ln\u00edch s\u00edt\u00edch, slogany, texty na webov\u00fdch str\u00e1nk\u00e1ch.  Jedn\u00e1 se tedy o prost\u0159edek marketingu, jak efektivn\u011b nav\u00fd\u0161it prodej a zv\u00fd\u0161it zisk. Toho lze z\u00e1rove\u0148 dos\u00e1hnout odli\u0161n\u00fdmi zp\u016fsoby, mezi kter\u00e9 n\u00e1le\u017e\u00ed r\u016fzn\u00e9 typy text\u016f. A v tomto pro mnoh\u00e9 nast\u00e1v\u00e1 nejasnost a mnohdy jsou jist\u00e9 texty zam\u011b\u0148ov\u00e1ny za jin\u00e9 \u010di si \u0159ada plete pojmy copywriter a redaktor apod. Druhy a metody psan\u00ed Jistou oblast tvo\u0159\u00ed popisky. Jedn\u00e1 se o popisky produktu internetov\u00e9ho obchodu. Jde o text, kter\u00fd m\u016f\u017ee m\u00edt v\u00edce forem, ale jeden c\u00edl, tj. zv\u00fd\u0161it prodej dan\u00e9ho produktu. A zde je zam\u011b\u0159en\u00ed v r\u00e1mci popisku pro vyhled\u00e1va\u010de, kdy je kladen d\u016fraz na SEO.  Popisek pro klienty s ohledem na dan\u00e1 specifika internetu, kdy je text tvo\u0159en tak, aby se shodoval s chov\u00e1n\u00edm lid\u00ed, tj. u\u017eivatel\u016f p\u0159i n\u00e1kupu na internetu. Popisek s ohledem na ojedin\u011blost dan\u00e9ho sortimentu. Zde mus\u00ed popisek neboli text poskytnout maximum informac\u00ed o dan\u00e9m produktu a p\u0159edstavit ho v cel\u00e9 komplexnosti. Velmi \u010dasto popt\u00e1vanou a \u017e\u00e1dnou slu\u017ebou je psan\u00ed PR \u010dl\u00e1nk\u016f. Zde rovn\u011b\u017e z\u00e1le\u017e\u00ed, zda se jedn\u00e1 o \u010dl\u00e1nek na web nebo pro webov\u00fd magaz\u00edn. V tomto sm\u011bru se lze obr\u00e1tit na renomovanou spole\u010dnost nab\u00edzej\u00edc\u00ed copywriting. Vy tak z\u00edsk\u00e1te nejen kvalitn\u00ed texty, kter\u00e9 budou interesantn\u00ed, srozumiteln\u00e9 a z\u00e1rove\u0148 optimalizovan\u00e9 pro vyhled\u00e1va\u010de. \u00daloha copywritera Copywriter p\u0159edev\u0161\u00edm pot\u0159ebuje v\u011bd\u011bt o firm\u011b \u010di dan\u00e9m produktu co nejv\u00edce informac\u00ed. Spoustu v\u011bc\u00ed si mus\u00ed um\u011bt s\u00e1m nastudovat. V\u0161e je pak d\u016fle\u017eit\u00e9 zakomponovat a zejm\u00e9na zu\u017eitkovat p\u0159i psan\u00ed konkr\u00e9tn\u00edho textu. Podstatn\u00e1 je i jist\u00e1 d\u00e1vka kreativity. V\u0161ak i hodnotn\u00fd text v\u00e1m pozitivn\u011b pom\u016f\u017ee odli\u0161it se od konkurence a zaujmout potenci\u00e1ln\u00ed z\u00e1kazn\u00edky \u010di klienty.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Copywriting \u2013 v \u010dem spo\u010d\u00edv\u00e1 jeho podstata?","item":"https:\/\/www.audea.cz\/copywriting-v-cem-spociva-jeho-podstata\/#breadcrumbitem"}]}]