[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.audea.cz\/jaka-pravidla-musi-splnovat-pr-clanek\/#Article","mainEntityOfPage":"https:\/\/www.audea.cz\/jaka-pravidla-musi-splnovat-pr-clanek\/","headline":"Jak\u00e1 pravidla mus\u00ed spl\u0148ovat PR \u010dl\u00e1nek","name":"Jak\u00e1 pravidla mus\u00ed spl\u0148ovat PR \u010dl\u00e1nek","description":"Dobr\u00e1 reklama je jedn\u00edm ze z\u00e1kladn\u00edch p\u0159edpoklad\u016f \u00fasp\u011bchu ka\u017ed\u00e9 za\u010d\u00ednaj\u00edc\u00ed firmy. Existuje j\u00ed mnoho druh\u016f, p\u0159i\u010dem\u017e asi nejzn\u00e1m\u011bj\u0161\u00ed je ta televizn\u00ed. Av\u0161ak co se \u00fa\u010dinnosti t\u00fd\u010de, tiskov\u00e1 se \u0159ad\u00ed hned na druh\u00e9 m\u00edsto. A podobn\u011b jako v televizi najdeme klasick\u00e9 reklamy a teleshopping, i zde najdeme dva druhy \u2013 b\u011b\u017enou, […]","datePublished":"2020-01-24","dateModified":"2020-01-24","author":{"@type":"Person","@id":"https:\/\/www.audea.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.audea.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6b1978a802e1d2522476d4f1a954a19e989b74ba84b3e15a182efb651cc75097?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6b1978a802e1d2522476d4f1a954a19e989b74ba84b3e15a182efb651cc75097?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"audea.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.audea.cz\/wp-content\/uploads\/img_a379295_w4219_t1590666974.png","url":"https:\/\/www.audea.cz\/wp-content\/uploads\/img_a379295_w4219_t1590666974.png","height":0,"width":0},"url":"https:\/\/www.audea.cz\/jaka-pravidla-musi-splnovat-pr-clanek\/","about":["Slu\u017eby"],"wordCount":406,"articleBody":"       Dobr\u00e1 reklama je jedn\u00edm ze z\u00e1kladn\u00edch p\u0159edpoklad\u016f \u00fasp\u011bchu ka\u017ed\u00e9 za\u010d\u00ednaj\u00edc\u00ed firmy. Existuje j\u00ed mnoho druh\u016f, p\u0159i\u010dem\u017e asi nejzn\u00e1m\u011bj\u0161\u00ed je ta televizn\u00ed. Av\u0161ak co se \u00fa\u010dinnosti t\u00fd\u010de, tiskov\u00e1 se \u0159ad\u00ed hned na druh\u00e9 m\u00edsto. A podobn\u011b jako v televizi najdeme klasick\u00e9 reklamy a teleshopping, i zde najdeme dva druhy \u2013 b\u011b\u017enou, barevnou reklamu a PR \u010dl\u00e1nek https:\/\/www.seolight.cz\/revolucni-pr-clanky. Zvl\u00e1\u0161t\u011b druh\u00fd jmenovan\u00fd se st\u00e1v\u00e1 u firem st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed. Najdeme jej prakticky v ka\u017ed\u00e9m \u010dasopise, v novin\u00e1ch ji\u017e mnohem m\u00e9n\u011b. Jedn\u00e1 se o \u010dl\u00e1nky, kter\u00e9 se tv\u00e1\u0159\u00ed, jako by do dan\u00e9ho \u010dasopisu pat\u0159ily, a\u010d ve skute\u010dnosti propaguj\u00ed ur\u010dit\u00fd v\u00fdrobek. C\u00edlem je, aby si \u010dten\u00e1\u0159 neuv\u011bdomil, \u017ee se jedn\u00e1 o propagaci a ne klasick\u00fd \u010dl\u00e1nek. Pak je tu toti\u017e velk\u00e1 pravd\u011bpodobnost, \u017ee jej p\u0159i \u010dten\u00ed nep\u0159esko\u010d\u00ed a tak\u00e9 \u017ee jej bude br\u00e1t v\u00e1\u017en\u011bji. A to znamen\u00e1, \u017ee si mnohem sp\u00ed\u0161e danou v\u011bc koup\u00ed. Koneckonc\u016f, v dan\u00e9m \u010dasopise ji doporu\u010dovali. Je samoz\u0159ejm\u00e9, \u017ee jako v\u0161e, i PR \u010dl\u00e1nky mus\u00ed dodr\u017eovat ur\u010dit\u00e1 pravidla, dan\u00e1 z\u00e1konem. T\u00edm prvn\u00edm a asi nejd\u016fle\u017eit\u011bj\u0161\u00edm je to, \u017ee mus\u00ed b\u00fdt jasn\u011b ozna\u010deno, \u017ee se jedn\u00e1 o placenou propagaci. Obvykle se to prov\u00e1d\u00ed t\u00edm, \u017ee je na dan\u00e9 str\u00e1nce n\u00e1pis \u201epublic relations\u201c. Zd\u00e1lo by se, \u017ee to je pom\u011brn\u011b velk\u00e1 r\u00e1na pro cel\u00fd koncept tohoto typu propagace, ale nen\u00ed tomu tak. Byla toti\u017e nalezena kli\u010dka. N\u00e1pis je prost\u011b vyveden skute\u010dn\u011b mal\u00fdm p\u00edsmem a um\u00edst\u011bn  http:\/\/www.hasici-pristroje.net\/umisteni-hasicich-pristroju\/ n\u011bkde, kde si jej \u010dten\u00e1\u0159 na prvn\u00ed pohled nev\u0161imne. D\u00e1le pak, jako asi ka\u017ed\u00e1 reklama, nesm\u00ed \u010dten\u00e1\u0159e klamat. Nem\u011bly by tam tedy b\u00fdt uvedeny nepravdiv\u00e9 informace. Tomu se p\u0159edch\u00e1z\u00ed tak, \u017ee jsou tam pouze obecn\u00e9 term\u00edny, jako \u201eskv\u011ble \u010dist\u00ed vzduch\u201c u \u010disti\u010dky vzduchu. Na \u010dten\u00e1\u0159e to p\u016fsob\u00ed velmi dob\u0159e, ale co n\u00e1m to \u0159\u00edk\u00e1? Koneckonc\u016f term\u00edn \u201eskv\u011ble\u201c je zna\u010dn\u011b subjektivn\u00ed. Dejte si proto pozor a nenechte se o\u0161\u00e1lit. V\u011b\u0159te, \u017ee to za to nestoj\u00ed a tyto v\u00fdrobky velmi \u010dasto nejsou ani kvalitn\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak\u00e1 pravidla mus\u00ed spl\u0148ovat PR \u010dl\u00e1nek","item":"https:\/\/www.audea.cz\/jaka-pravidla-musi-splnovat-pr-clanek\/#breadcrumbitem"}]}]