[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.audea.cz\/mylit-se-je-lidske\/#Article","mainEntityOfPage":"https:\/\/www.audea.cz\/mylit-se-je-lidske\/","headline":"M\u00fdlit se je lidsk\u00e9","name":"M\u00fdlit se je lidsk\u00e9","description":"Kdy\u017e si n\u011bkdo mysl\u00ed, \u017ee si zalo\u017e\u00ed internetovou str\u00e1nku pro svoje vlastn\u00ed pot\u0159eby s\u00e1m, \u00fasp\u011b\u0161n\u011b a z\u00e1rove\u0148 i o pozn\u00e1n\u00ed lacin\u011bji, ne\u017e na kolik by ho to vy\u0161lo u n\u011bjak\u00fdch t\u011bch odborn\u00edk\u016f, nen\u00ed ho t\u0159eba zbyte\u010dn\u011b p\u0159ipravovat o iluze, nen\u00ed-li s n\u00edm \u0159e\u010d. Pro\u010d n\u011bkoho takov\u00e9ho dlouze a marn\u011b p\u0159emlouvat […]","datePublished":"2019-05-08","dateModified":"2019-05-08","author":{"@type":"Person","@id":"https:\/\/www.audea.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.audea.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6b1978a802e1d2522476d4f1a954a19e989b74ba84b3e15a182efb651cc75097?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6b1978a802e1d2522476d4f1a954a19e989b74ba84b3e15a182efb651cc75097?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"audea.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.audea.cz\/wp-content\/uploads\/img_a356550_w3899_t1571070949.jpg","url":"https:\/\/www.audea.cz\/wp-content\/uploads\/img_a356550_w3899_t1571070949.jpg","height":0,"width":0},"url":"https:\/\/www.audea.cz\/mylit-se-je-lidske\/","about":["Online"],"wordCount":489,"articleBody":" Kdy\u017e si n\u011bkdo mysl\u00ed, \u017ee si zalo\u017e\u00ed internetovou str\u00e1nku pro svoje vlastn\u00ed pot\u0159eby s\u00e1m, \u00fasp\u011b\u0161n\u011b a z\u00e1rove\u0148 i o pozn\u00e1n\u00ed lacin\u011bji, ne\u017e na kolik by ho to vy\u0161lo u n\u011bjak\u00fdch t\u011bch odborn\u00edk\u016f, nen\u00ed ho t\u0159eba zbyte\u010dn\u011b p\u0159ipravovat o iluze, nen\u00ed-li s n\u00edm \u0159e\u010d. Pro\u010d n\u011bkoho takov\u00e9ho dlouze a marn\u011b p\u0159emlouvat k s\u00e1zce na profesion\u00e1ly, kdy\u017e to za n\u00e1s m\u016f\u017ee ud\u011blat i docela v\u0161edn\u00ed realita? Pokud je tedy n\u011bkdo sk\u00e1lopevn\u011b p\u0159esv\u011bd\u010den, \u017ee on to zvl\u00e1dne, pak a\u0165 se o mylnosti sv\u00e9ho p\u0159esv\u011bd\u010den\u00ed p\u0159esv\u011bd\u010d\u00ed s\u00e1m. A\u0165 si onu svou domn\u011ble nejlep\u0161\u00ed internetovou str\u00e1nku na cel\u00e9m sv\u011bt\u011b vyrob\u00ed a zprovozn\u00ed. A a\u0165 se pak n\u00e1sledn\u011b ke sv\u00e9mu zd\u011b\u0161en\u00ed d\u00edv\u00e1 na to, jak se na tuto str\u00e1nku d\u00edv\u00e1 s\u00e1m nebo skoro s\u00e1m. Nakonec mu dojde i bez na\u0161eho s\u00e1hodlouh\u00e9ho a slo\u017eit\u00e9ho p\u0159esv\u011bd\u010dov\u00e1n\u00ed, \u017ee to bez odborn\u00edk\u016f p\u0159ece jenom nep\u016fjde. Proto\u017ee vytvo\u0159it si vlastn\u00ed web dok\u00e1\u017ee pomalu ka\u017ed\u00fd, ale takov\u00e1 optimalizace web\u016f, to u\u017e je p\u0159ece jenom jin\u00e1 k\u00e1va, s t\u00edm u\u017e si laik neporad\u00ed. Jist\u00e9 kroky by v tomto ohledu z\u0159ejm\u011b u\u010dinit dok\u00e1zal, jen\u017ee by to nebylo rozhodn\u011b dokonal\u00e9 a v\u00fdsledek by tak\u00e9 za moc nest\u00e1l. Byla by z toho nanejv\u00fd\u0161 tak n\u011bjak\u00e1 ta pov\u011bstn\u00e1 \u201etak trochu t\u011bhotn\u00e1\u201c sle\u010dna. Proto\u017ee optimalizace web\u016f, to nen\u00ed \u017e\u00e1dn\u00e1 hra\u010dka. To chce  zkontrolovat doty\u010dnou str\u00e1nku a odstranit jej\u00ed p\u0159\u00edpadn\u00e9 nedostatky,  zvolit ta nejide\u00e1ln\u011bj\u0161\u00ed kl\u00ed\u010dov\u00e1 slova, jich\u017e si vyhled\u00e1va\u010de nejsn\u00e1ze v\u0161imnou,  z\u00e1sobit ji kvalitn\u00edmi a obm\u011b\u0148uj\u00edc\u00edmi se p\u0159\u00edsp\u011bvky, je\u017e zajist\u00ed opakovanou sledovanost,  zajistit j\u00ed zp\u011btn\u00e9 odkazy, je\u017e na ni p\u0159il\u00e1kaj\u00ed n\u00e1v\u0161t\u011bvn\u00edky z jin\u00fdch web\u016f,  a p\u0159ipravit pro ni adekv\u00e1tn\u00ed reklamn\u00ed kampa\u0148.   To v\u0161e je t\u0159eba u\u010dinit na po\u010d\u00e1tku a pak provozovat v pr\u016fb\u011bhu \u010dasu i nad\u00e1le. Aby tu byla jistota, \u017ee si internetov\u00e9 vyhled\u00e1va\u010de doty\u010dn\u00e9 str\u00e1nky v\u0161imnou a za\u010dnou ji prezentovat sv\u011btu na t\u011bch nejvy\u0161\u0161\u00edch p\u0159\u00ed\u010dk\u00e1ch, tam, kde v\u011bt\u0161ina u\u017eivatel\u016f internetu vyhled\u00e1v\u00e1. Jenom tak lze dos\u00e1hnout sledovanosti internetov\u00e9 str\u00e1nky a t\u00edm i dosa\u017een\u00ed toho, k \u010demu tato m\u011bla od po\u010d\u00e1tku slou\u017eit. A proto je t\u0159eba spolupracovat s profesion\u00e1ly a nedoufat naivn\u011b v to, \u017ee si vytvo\u0159\u00edme levnou str\u00e1nku sami a ona bude p\u0159esto tak dobr\u00e1 jako ta profesion\u00e1ln\u00ed, optimalizovan\u00e1. To je ryz\u00ed utopie.                                                                                                                                                                                                                                                                                                                                                                                                 "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"M\u00fdlit se je lidsk\u00e9","item":"https:\/\/www.audea.cz\/mylit-se-je-lidske\/#breadcrumbitem"}]}]